The Gaming Giant Recruits Apex Legends Developer to Boost Struggling Hero Shooter Project Ethos

2K Games has appointed Ben Brinkman from the creators of Apex Legends to oversee the development team at 31st Union, which is currently crafting the anticipated over-the-shoulder action-packed title known as this innovative game.

Management Shift Comes After Poor Reception

The new appointee assumes the role of studio head at the development studio following the departure of former leader Michael Condrey, who was reportedly let go due to Project Ethos' underwhelming early showing last autumn.

Recently, 2K president a key figure notified staff about this decision through an internal memo, which emphasized that playtesting had shown the need for a clearer vision.

Ismailer expressed that the team is now overhauling Project Ethos with a revised focus, aiming to address community desires.

Trend of Strategic Recruitment

This announcement mirrors a comparable move taken by 2K Games in August, when they brought on Rod Fergusson from the Diablo team to contribute to the beloved franchise studio Cloud Chamber.

Below is the full content from Ismailer's announcement:

Team—

I know you all just finished your gathering - I hope you’re as thrilled as I am with the good news. Last time I shared you all a update, I stated the following: “I am confident in this team. You all are some of the most motivated and creative developers we have had the chance to collaborate with - and we’re looking forward for that collaboration to continue.”

With your dedication and adaptability, particularly over the last year, you repeatedly show that.

The gamer responses from last autumn’s Project ETHOS playtest was revealing. It affirmed the appeal of a action-packed game but indicated we still had refinements needed. It highlighted the need for a clearer identity.

It has been motivating to see how far you’ve advanced. You accepted the criticism to consideration and overhauled Project ETHOS with a revitalized direction - one that’s positioned to achieve its ambition to our players.

The belief in this project grows every day. To further the remarkable progress you’ve made, I’m excited to announce the new hire as the new Director of the team. After some time of discussions, Ben comes aboard us on Monday, October 20.

Ben’s leadership and experience in the competitive gaming genre is considerable, having devoted the last 15 years producing and overseeing some of the most well-known franchises in gaming, for example Call of Duty: Black Ops, and most recently, the battle royale hit.

Please join me in receiving him soon. We are all looking forward to persist witnessing the development of the game in the weeks to ahead.

David

Experience of the New Leader

The appointee currently holds the position of senior developer and head of production at Respawn Entertainment for Apex Legends. He previously was employed at major gaming companies in diverse production roles on the Call of Duty games, and, earlier in his career, had stints at other industry leaders.

Game Information and Concept

Project Ethos was announced in last year alongside a community playtest. Initially, 31st Union described the game as a "no-cost, third-person perspective roguelike hero shooter and an innovative advancement on the category."

"Create your ideal gameplay session—or face defeat—in this engaging over-the-shoulder adventure! Customize your character in live gameplay to match your preferred approach," the game's pitch states. "Face the opponents with new abilities, challenges, and obstacles that shift every round. Will you safely extract with your hard-earned loot? Or go big, risk it all, and trust your squad can secure victory? The option is in your hands."

Project Ethos lacks an announced debut schedule or supported systems, but enthusiasts can anticipate additional details as production advances.

Angela Brennan
Angela Brennan

A former casino manager turned independent gaming analyst, specializing in slot machine mechanics and responsible gambling practices.